Let's build Private Label together

One partner.
End-to-end execution.

From category opportunity and product concept to supplier, inventory, warehouse and final delivery across Europe.

E-mail: biuro@fourex.pl
Phone: +48 22 414 45 46

FOUREX Sp. z o.o. · ul. Słomińskiego 19 lok. 145 · 00-195 Warsaw, Poland

I am a retailer / fuel operator → Build or scale Private Label I need sourcing → Find the right product & supplier I need a logistics hub → Consolidate European flows I want one accountable partner → Discuss operating model

Private Label. Europe. End to end.

We introduce, build and distribute Private Label products

across Europe.

FOUREX combines Private Label strategy, sourcing, product development, supplier management, trading, financing, warehousing and logistics in one accountable operating model.

Explore our capabilities → Start a Private Label project

600+private label products implemented

100+umbrella brands built

What we do

Private Label is not one product-development task. It is an operating system connecting category strategy, sourcing, production, inventory, financing and logistics.

Private Label Strategy &
Category Management

Portfolio architecture, category role, SKU economics, lifecycle planning and growth roadmaps built around customer and market needs.

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Sourcing & Product
Development

Market analysis, supplier search, benchmarking, specification, design coordination, quality and compliance through to launch-ready product.

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Programme & Supplier
Management

One day-to-day operating owner coordinating suppliers, forecasts, production, master data, launches, KPIs and portfolio maintenance.

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Warehousing & Logistics

Hub solutions, consolidation, low-volume aggregation, inventory visibility and European distribution designed around total landed cost.

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Trading & Financing

FOUREX can purchase from manufacturers, carry agreed inventory and working-capital exposure, and resell through the chosen distribution model.

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Quality, Legal &
Compliance

Supplier qualification, specifications, labelling, traceability and local-market validation embedded in the process before launch.

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From opportunity to lifecycle management

End-to-end Private Label execution — not a collection of disconnected services.

1
Market & category
opportunity
2
Concept & benchmarks
3
Manufacturer sourcing
4
Specification & design
5
Production planning
6
Warehousing & logistics
7
Launch & distribution
8
Ramp-up, relaunch &
lifecycle

Who we have worked with

Our team combines hands-on experience from fuel retail, convenience, discounters, FMCG manufacturing, analytics, finance and supply chain.

Fuel & Convenience

Experience across major petrol and convenience environments, including European and global chains.

Retail & Discounters

Private Label and category experience from Biedronka / Jeronimo Martins, Eurocash, Studenac and other retail environments.

FMCG Manufacturers

Team experience includes PepsiCo, Danone, Coca-Cola, Orkla Care, Kimberly-Clark, Nestlé and others.

European Distribution

Multi-country sales, distributor and supply-chain coordination across European markets.

Our markets

Europe.
One Private Label
platform.

FOUREX is building and operating Private Label programmes across Europe with sourcing, supplier management and logistics coordinated from one operating model.

Discuss European rollout

European Private Label reach

Poland
Czechia
Slovakia
Hungary
Germany
Netherlands
Denmark
Ireland
Norway
Sweden
Lithuania
Latvia
Estonia

Markets shown reflect current team / sales / project reach described in FOUREX materials and planned European expansion scope.

Private Label proof points

Examples of how Private Label can improve portfolio economics, category role and customer proposition.

Portfolio rationalisation

From complexity to a stronger PL architecture

In a historical team case, a portfolio of ~700 PL SKUs was rationalised to ~450, umbrella-brand architecture was introduced and PL share reportedly increased from 6% to 12% over three years, with reported PL margin improvement from 32% to 38%.

Private Label as traffic generator

Targeted innovation instead of simple copying

Another historical team case expanded a limited PL portfolio and supported an energy-drink launch with commercial activation; the product was reported to reach #3 in its market within six months.